The 10 most important statistics for e-commerce sites

Have you ever heard the motto "do not lose wait by weighing yourself?"
However, actually disagree with this statement. Not as regards weight
loss, but in reference to the monitoring web analytics. Every time I check my
Statistics of the site and see an improvement, I am motivated to create even better results.

Below I have compiled a list of what I consider the most important
metrics to monitor for e-commerce sites.

Landing Page: Bounce A bounce occurs when a visitor visits a
page of your site, and just click away and goes no further. High bounce
rates may be caused by a number of factors including the time of excessive load,
irrelevant content, unattractive site design, etc. Be sure to check your
bounce rates on all important entry pages, including the home page and any
SEO or PPC landing pages.

Landing Page Load Time: As mentioned earlier, excessive loading times of the page
can wreak havoc on the bounce. Monitor load times of pages on different
connection speed with a free tool WebSiteOptimization.com

New visitor conversion rate: most online retailers rarely
differentiate their rates for new and returning visitors conversion. By
isolate the new visitor conversion rate, you will be able to see a clearer
image of what is happening in the first-time visitors land on your site
search engines or other campaigns.

Visitor conversion rate of return: Unfortunately, not everyone gains on
the first visit. The best thing, though, they're returning to your
site. By analyzing the visitor return rate of conversion, it will be seen as a likely
six to convert the return traffic. Most likely, you will notice that your
Visitors rate of conversion efficiency is the higher of the two.

Orders per customer per year: Come up with a calculation of how many
times of a customer order for a given period of time. This serves as an excellent tool for
determine how much you can afford to spend on marketing or re-marketing.

Page Views / Visit: Page views per visit can reflect how your
The site engages the public. An increasing number of page views per visit can
indicate that the content is interesting, so visitors are spending more
navigation time. However, some high page views per visit metric may also indicate
trials unnecessarily from complications such as cash or navigation of the product.

Articles / Order: If your site has a feature of the product suggested
encourage add-ons, you might benefit from monitoring the number of items you sell to
order.

Average value orders: While the average value for the target will vary
significantly depending on the field, this parameter should be monitored more
time. Ideally, you want to see an increase year on year.

Traffic Sources: Google analytics breaks visit sources in 3
categories: direct visits (by typing the URL directly), search engine visits
(Both SEO and PPC), and reference sites (possible links to other sites
yours). Obviously, the percentage of requests from each of these sources will vary
for each site. However, as your brand grows, we would like to see more visits
from direct URL entry. These tend to convert better.

Shopping Cart / Checkout dropout rate: measures the percentage of
visitors abandon the shopping process every step of your checkout. For
example, those who leave, after adding an item to your cart? After you enter
shipping and billing information? After entering credit card info? Too high a
dropout rate could signal a serious problem .... checkout...