The essential elements of a marketing approach essential for online success

Marketing to emphasize the basic strategy

1 - Analysis of Consumer

2 - Market Analysis

3 - Competitive Analysis

4 - Analysis of Distribution Channel

5 - Developing the Marketing Mix

6 - determine the economics

7 - Review

Terms and concepts:

Need Categories: All possible uses for a product or service

The Purchase Process - Steps to make a purchase

Product Involvement - The importance of the product to the consumer

Segmentation variables - Ways to divide the population to find a lucrative target

Relevant market - The market share that is interested in your product

Product life cycle - The birth-to-death (and possible rebirth) life cycle of a product

SWOT Analysis - Competitive Analysis of strengths, weaknesses, opportunities and threats

Perceptual Mapping - A multi-variable image of a product and its competitors

Mathematics margin of the channel - Every level in the distribution takes a margin of sale price is charged to the next level of distribution

The 4Ps of the marketing mix - product, place, promotion and price

Distribution strategies, market exclusive, selective and mass

Channel Power - Who in the distribution chain dictates the terms of the relationship

Measures Advertising - Reach, Frequency, GRP, TRP, share of voice. Buy wisely

Pricing strategies - plus the cost, penetration, value pricing, skimming

Break Evens - The volume of sales required to recover the fixed cost of marketing plan

Wherever you are in the cycle of promotional activities, getting the basics right will affect the results in an exponential manner and produce tremendous results if you get things right early on and then build your business on a solid foundation of great research and market analysis rather than being product-focused, rather than the needs of your potential customers....