Monday, September 10, 2012
Ten innovative ideas for successful events for Team Building
Team building can give a powerful impulse to the spirit and effectiveness of any group. Well designed and delivered team building programs can bring your group to a better understanding, clearer alignment and the strongest motivation to work and succeed together.
Organise a team building event is a great responsibility. The next time he lands on the shoulders of responsibility, use these ten ideas to make your event a well-planned and memorable success.
1. Set the tone with an inspirational theme.
Telegraphed the tone and purpose of your event with a theme that hits home. 'The third annual program of team building' is not going to excite many participants.
Here are some examples of themes my clients have used to motivate and communicate with their teams: 'Rocket to the Top, together' (For a software company looking to achieve dominant market share), 'The winning team' (for a financial services group seeking to overcome competitors and economic adversity), 'forging a new alliance' (for a different group of medical management of a complete reorganization of roles and departments).
2. To prime the pump for full participation.
Use internal communication to all stakeholders and get ready for the event. Use the e-mail, printed memos, websites, message boards, posters and meetings to arouse people's curiosity, and circulate a list of objectives and issues for the meeting.
You can conduct a survey before the meeting and announce the results during the program. Individuals have essential business to prepare presentations. Create cross-functional teams to provide evening entertainment.
3. Conduct the program off-site.
The main team-building programs are often conducted off-site. This allows participants to move away from the workplace physically (minimizing disruptions) and mentally (opening their thinking to new points of view).
4. Use a mix of energy, business and entertainment.
Stimulate interest and involvement, using a full range of team building activities. You can have 'work hard' sections with speeches about the future and seminars on current business issues. You can have 'play hard' sections with team games outdoors or challenges. And you can include the sections with the social activities of the meals, prizes and evening entertainment.
Carefully sequence your activities during the day and evening. Be especially careful to follow lunches with some physical activity and to end the program with a strong note of confidence and commitment.
5. Allow sufficient time to develop, discuss and apply.
Leave a bit 'of time between each activity for discussion on new learning and the application to work. It 'better to have a full day with construction toys and the two teams enough time for discussion, one day' stuffed 'with three or four games, but little time for reflection.
6. Focus on new shares with 'more, less, start and stop'.
During the program, have participants develop clear answers to the following questions:
'What do you want (the other person, department, etc.) to do more?'
'What do you want (the other person, department, etc.) to do less?'
'What do you want (the other person, department, etc.) to start doing?'
'What do you want (the other person, department, etc.) to stop doing?'
Towards the end of the program, participants make a list of personal commitments:
'What am committed to do more?'
'What am committed to do less?'
'What am I committed to start doing?'
'What am I committed to stop doing?'
7. Use photos and video to extend the program's impact.
Engage a photographer to document the team building program. Give copies of special photographs to participants after the event. Post the best photographs on your bulletin boards, or publish them in the cafeteria in the company newsletter. Put them on the company's website so family and the team can be viewed from home.
If you record the video, the images were edited with music and colorful graphics. Show this funny cartoon once in a business meeting or social event.
8. Harness the power of the peripheral players.
When selecting participants for the program, be willing to include those related to, but not permanent members, the core assembly. Internal customers, suppliers and neighboring departments could provide some participants who are 'closely related' to your main group.
These 'peripheral players' can add significant value, perspective and vision to the program. They can also help with proper communication within and outside the organization after the event is over.
9. Get personal.
Make sure everyone sees the link between 'group team building' and 'individual action' on the job. Have each person complete a commitment card, action plan, personal promise statement or some other means to ensure that the application of appropriate new behaviors.
Closing a team building program having all parts in their list of commitments and action plans is a good way to get buy-in from individuals and unite the whole group.
10. Rewarding the organizers.
Planning and preparation of a program of team building is a large company. Be sure to give recognition to those who did the work 'behind the scenes'. A thoughtful gift, given in front of everyone at the end of the program, it will be appreciated and remembered .......
Public Relations Boutique are on the rise and offer specialized expertise in specific areas
There are many types of PR firms out there, from large operations like Edelmen Ketchum Public Relations, or PR, to a person home-based businesses. Most large companies to manage PR as if "a product is a product" - to sell your widget is the same as someone selling a service, since both require information to be produced and distributed. In today's market, it is crucial that you find the right company to meet your needs and your budget, and it is here that public relations boutique comes in.
"Boutique" simply means that it is a small business in more specialized, and usually the idea behind this is that companies offer expertise in only one or two sectors. Considering that a large tech company might have a few customers, some lines of clothing produced, a toy manufacturer, and service providers in many sectors, a boutique PR firm would only take on clients in their field.
For example, might specialize in travel and subsistence sectors, which are two areas that overlap. Their list PR would then have all of the travel date and press the hospitality, and a boutique public relations company would seek and maintain strong relationships with journalists in their area of expertise.
What this means to you as a client is that you are probably enjoying more hands-on service, and you are also getting manage your account, someone who knows your business, maybe it was also part of it for a time, and so can truly empathize with your needs. There is no acceleration, as the pipeline for your specific niche is already open, and you can also get some insight into your competition, or a referral to a business that is complementary to the existing roster based boutique public relations enterprise.
Fermi monthly will probably be less with a firm boutique, and can be more flexible. For example, you may be able to get them to run a single campaign for you, knowing that your primary intention is to build a relationship, but also give the opportunity to try them before committing fully.
You can also save money because this kind of PR firms have had customers like you, and may have already thought of some out-of-the-box ways to help and successfully implemented with a previous campaign of public relations boutique. Do not hesitate to ask for their ideas and contributions - if they are campaigning for three B & B chains in Hawaii, which will probably be able to give you some great tips for your B & B in Indiana.
A boutique PR firm can often be a great solution for you to have convenient experience for you easily and with a wealth of information that can help you excel in your field ....
Building a Brand Identity - 5 key elements
Often small and medium size businesses that create a new product or service tend to go directly to the market, while skipping the important task of designing a brand identity. This is a huge mistake and that can be easily avoided.
The brand identity of your product or service is the touchstone of its global brand campaign. The identity of the brand ensures a high level of consistency in all aspects of your brand campaign, including: messaging you choose for your ad campaigns, the logo is created, and even how to decorate your office.
Considering the following 5 key elements will ensure an air tight, the identity of the winning logo:
Determine your competitive landscape: the competitive set is the industry specific niche in which you compete. In order to sharply define your brand, you should take a careful look around those with whom they will compete and define the arena in which they operate.
Create a well-defined Value Proposition: Your value proposition is 1 or 2 sentences that clearly describe why customers should buy from you. In other words, what value do you offer? Why should they choose over your competitor? A good value proposition statement shows you really know the business and customer base.
The identity of its key differentiators: Your product or service must stand out from the pack in some way to succeed in the market. How does your offer stand out? Put together 4-5 traits that differentiate the product or service from the competition.
Articulate a clear customer promise: What is the one thing that customers can expect every time you interact with your company? It's a friendly smile? Guaranteed lowest rates? Have someone available to talk with 24/7/365? If so, make sure to articulate this promise. And, absolutely sure is expressed on it, each time.
Outline the main Dimension value judgment: Finally, you must be realistic about where you will put others in your niche global market what I call your main ranking value dimension. Not all 5-star hotel offers quality of hotel service, but again every 5-star hotel rates rates: hotel: service quality and price are tradeoffs classics. Your company will be able to further define your brand when you can accurately assess where the brand is from the set's overall competitive position in your market niche in terms of these dimensions: low price, first-to-market prestige, the duration, the appeal of luxury, ergonomics / ease of use, cool factor, pre-sales service, quality shopping experience, post-sales support, and functionality / features. Position your company in terms of each of these dimensions of value as follows: Top 1%, more than 10%, Top Bottom 50% to 10%, less than 1% .......
Short-term loans for business - easy money for short
It becomes very easy for business people if they get some sort of support for themselves when involved in business. The need to retain cash from a company can create big problems if not satisfied and also help in progress of the borrower. So, the money needed for a short period may be taken through a short-term business loans.
With these funds readily available to the borrowers can meet all kinds of needs they have in their affairs. It may be the payment of labor, raw material purchasing, installing new equipment, hiring new sites, etc. that may require money to be taken by the borrower to meet them.
When it comes to the availability of money, the businessmen borrower can take the money in secure and unsecured form. However, usually the short-term loans are borrowed in protected form, but the borrower can pledge as collateral with the lender so well that he can get a lower interest rate on short-term as well.
The borrower can take the amount it needs for a period of up to 10 years due repayment. The borrower is comfortable enough this term and long-term repayment of his loan. However, the borrowed money may be subject to a high interest rate because of the short-term nature and usually unsecured loan. So in this case, to obtain lower rates, the borrower can occupy a search through the on-line mode and choose the deal with the aid of comparison.
Research is also important in another respect. And 'the reputation of the lender that is chosen by the borrower. It 's important to make sure that the lender bears a good reputation from its past transactions. This is very important as the activities of the borrower does not suffer from problems due to the lender.
Short-term business loans make it easier for borrowers to meet their business needs easily. What more could a man ask for more business, when he is becoming a very profitable business! ......
What is job costing?
Here is a fact that will surprise a few contractors: Construction is the sector most at risk for the U.S. economy. There are more business failures in construction than any other industry, both in numbers and percentages. The reason for this sad statistic is the fact that most entrepreneurs are not able to monitor the costs of construction, in order to get out of control. Before the contractor knows, a job he lost money and the company has deteriorated against insolvency. If things did not look back, the house's owner, has been denied early marriage and the other ends up in divorce court. And 'bad!
Here's an example of real life, with a twist. A businessman had just finished a job that has bid $ 100,000 with a built-in profit. He complained that when he paid the bill last year, instead of $ 100,000, had lost $ 120,000. It was fortunate that this swing $ 220 000 would not have caused his business to fail. His great concern was the fact that he had no idea of where things went wrong, so do not know what to fix!
In response to this risk, some reason contractors that the best solution is to keep their small business, thereby reducing the risk of failure. Surprisingly, the same study that has documented how the building was risky (by the U.S. Small Business Administration) has also concluded that to remain small in fact increase the likelihood that a business would fail. In fact, of all industries in the study, the one who most benefited from the growth was the construction!
How can an entrepreneur monitoring costs and grow, thus increasing the probability of success? The answer is that of use of labor costs. There is an old axiom, "Use the right tool for the job." When it comes to construction, the right tool for accounting and job costing. This is why the contractors they need.
Now, we come to the nub of the matter. What is job costing? Job costing is a special accounting process that is designed specifically for contractors. There is nothing mysterious and does not require a high-priced accountant or expensive software. It 's just a two-step process. The first step is to create a job and enter a "budget" for the job. Where does the budget come from? The budget is nothing more than the "estimate" that was created by the estimator when this wonderful visionary calculated the estimated costs for the line of work, by line, step by step, from beginning to end, for the work. Logically, an estimate is not a unique shape, but a series of estimates of small dimensions, each of which covers a different phase of the work. For example, the amount of cement per meter at what cost it will take to the foundation? How many hours of work, at what cost per hour to prepare and then pour the foundation? What are the costs for subcontractors, if any? You will need to rent some equipment, such as a concrete pump, and this cost me?
Every step of every job has a potential budget for labor, materials, subcontracts, equipment, and a general catch-all category "other." In addition, there may be a category "weight", which adds a portion of general and administrative expenses for each job, thus spreading the full cost of running again for every job. This is an effective way to determine if any work is taking its share of the load.
In practice, creating a budget is not as complicated as it sounds. Estimators do all the time. In fact, the construction Specification Institute (CSI) has created a numbering system to help entrepreneurs and budgetary costs of the track. This numbering system is called the CSI cost code. This is a tool designed specifically for businesses to help them do the work costs.
The next step is nothing special. In fact, the accountant does what he always does the accountant: Enter supplier invoices and billing subcontractors, enter the payroll, invoicing customers and make as usual. As the costs are "matured", they are recorded. "Accrual accounting" recognizes an expense is incurred once, not waiting until it is paid. With the software, job costing, it is not actually need to pay a bill or a payroll for that cost to be included. The fundamental difference in labor costs is that, like any cost is entered, it is assigned to one of the CSI cost codes for one of the jobs. The result is that individual actual costs are compiled and compared to the individual budget. Software costs actually do real work a step further and predict the "cost to complete" for each cost code, based on a series of "algorithms". If a contractor uses "field reports" that show what's left to do on each step of each process, the software can not ignore job costing algorithms and add numbers to the actual "cost-to-date" and and compared with the budgeted costs, line by line, step by step, job to job. The result is up-to-the-minute information on costs. This means that contractors can sleep soundly, knowing that they're making money with the progress of work. They never wait for the process to see if there is anything "advanced" for them. Job costing provides peace of mind to policyholders.
If a contractor uses the software labor costs and actual costs out of line, no time to find out why. This should be an ongoing process, not made after the fact. It was the contractor double turnover? He was paid an invoice twice? It was more work than originally planned? It 'a change order necessary? Just knowing that costs are out of line management can address the root causes in a timely manner. Labor costs allows management to monitor and control costs. The result is reduced risk, increased profitability, and something sweet, something called "success". Job cost is more than a tool that entrepreneurs need to avoid becoming a statistic, is the key to their success. Perhaps it is bold, but an accountant said: "The contractors who do not use cost jobs or are lucky or bankrupt, and no one likes to hang their future on luck!"
Yes, I'm really professionals, entrepreneurs need to use job costing. Taking another step forward, they need to use the actual job cost software to do it right .......
Sunday, September 9, 2012
How To Write A Smooth Flowing Sales Letter that produces profitable results
Here's the scenario: Your company has made the final cut and you and your partner are planning to make the presentation to the Big buying commission. Close the deal and the two of you split a high commission of five digits, with a significant residual income for the duration of the contract.
There is no doubt about it, you and your partner are going to spend a considerable amount of time to prepare, organize and try your submission. We'll be sure to cover all the key benefits and give you more time and attention to those features and benefits of particular importance to your potential customer. And because you were told that each presenter will be given exactly 90 minutes, take the trouble to see that you have a well-organized presentation, where each point quickly and smoothly transition to the next.
How to make the flow of copy so that more people will read it
Here's my point: if you want your direct mail program to be successful you will be sure to put forth the effort the same on every sales letter you write. (After all, might well have been a sales letter that sparked the initial request to the prospective client and ultimately led to the Big Presentation.)
And just like the Big Presentation, you should pay particular attention to any point in your sales letter quickly and transitions to the next. Why a sales letter that has an easy and natural flow is more likely to get read and acted.
Give your thoughts and ideas expressed in the letter of a steady and easy it can be as simple as starting a sentence with "and" or "well". Here's an example from my own files:
"Ouch! Renewal lease property in a tight market can be painful. And let's face it, we both know that's the kind of market we are right now.
"So, what do you do?
"You just take a deep breath, pull out your pen and" re-up "at higher rates? Maybe. And maybe not. But one thing is certain ..."
Notice how the ideas in each sentence and sentence fragment is logically connected to each other - and the easy flow of thoughts from one point to another?
In addition to single word transitions as "so" and "and" there are a number of excellent transitional phrases that can be used very effectively. A couple of my favorites are "What is more" and "more important". These phrases can be very helpful when you want to move from benefit to benefit. Here's an example of both, once again, from my own files:
"Years of experience have brought skills, abilities, skills - or as you and I might call it - only" .. Plain ol 'intelligence' The "intelligence" that allow us to know what questions to ask and, after listening carefully to your answers, quickly determine how bar code technology can benefit your company.
"What's more, in a short time, we'll give you a good idea of how much of an investment in the system will require well as speed -. And how substantial - the repayment will be (Most bar code systems pay. for themselves in a year or less).
"The most important thing when you are dealing with experts BCI ..."
Other excellent transitional phrases are: "Best of all, ...
"What does this mean for you?
"That's why ...
"The result?
"This is where you insert into _______
"So remember, ...
"It's not all!
"These are just some of ...
"But there's still more."
Put these tips and pointers to work, and your presentations "on paper" are sure to have a steady and easy to keep your prospects reading, and ultimately pays out for you in the most profitable results.
Ernest Nicastro ...
Customer Service is our number one priority, now Mean It
When was the last time you went into a store, ate at a restaurant or customer service call for assistance and had an absolutely horrible? I bet you can come up with the answer in about a second and a half. Not only can you come up with it, you could give me every little detail about it. Now think about the last time you had an experience that has made your day. A bit 'harder is not.
Says an old proverb, "A satisfied customer will tell one person and an unhappy customer will tell 10 people". Can your company afford to have those 10 people then say another and another? In most cases you would think that the answer is no. As a leader, how often the customer service problems Get your high level? When they do how do you manage? Of course the first response should be to manage the problem for your customer, but what to do next? You mean there's a next step, you're saying to yourself, but I handled the matter. What you must understand is that if this problem was so great that at this level there are many who have not been increased.
Bill Gates says: "Your most unhappy customers are your greatest source of learning." Once this experience has happened should be taken as an opportunity to reassess your company, team and processes. This was an issue between a member of that team and a client who may have been a bad day? If so, by all means, sit down with that person and talk about ways in which they could otherwise handle the situation should occur again. It was a case where you could have a bigger problem with your product or service? If so, this might take the team approach to solve the problem. Maybe you need to get together a group to contact customers proactively others and let them know of a potential problem, thus reducing the pain for your customers.
As small business owners who thrive on referrals, we rely on our customers to tell their customers and business partners as we were able to assist with their needs and what a great job we did. Many small businesses have a limited budget for marketing and struggle with ways to get their names in the community, with this in mind, this positive print is worth more than money can buy. It will enable your business to grow and become the "go to" company for your product or service. This does not mean that there were not bumps along the road to success with this client, but what it means is that it was handled quickly and professionally and with results that delight the customer. In fact, many times it's just a bump will be discussed and the professionalism with which the team has managed.
I realize that sometimes these bumps can be very expensive to fix. For example, if all of a sudden you realize the widget you just sent 10,000 presents a problem, what is the net effect of your bottom line, if all 10,000 are to be replaced? One line of thought would be best to what happens when my client receives the order and then delivers it to their clients and then give as a gift for their sister. No matter what the cost, it is easier to handle the problem immediately before it gets to that level? Look at the current crisis in the toy industry, with products used for lead-based toys. More manufacturers have had to step up and deal with calls of a huge number of products. This has caused the public to become involved not only limited with the toy recalls that directly affect them, but manufacturers and stores bought them.
Now, I'm not saying that they knew the problems and did nothing about them, but wonder what would have been easier to communicate with their dealers and let them know what the problem was first made his way to the great public? In recent years, many toy manufacturers have seen sales decline and the rise of electronic toys for younger and younger ages. This will not help. So let me ask this, now think it's worth what ever the amount fixed by the 10,000 widgets immediately, no matter the cost?
Customer service is the key to success that many people speak and not following them. This is what distinguishes the company from successfully fly at night. Why? Because if you plan on being here for the long term it will be your reputation and costs more to repair than to build. The customer service is our number one priority, now seriously .......
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