Benefits of radio advertising

Marketing plays a vital role in any business and can ultimately determine the success or failure of a company. Although some perceive radio advertising being too expensive for small businesses, and perhaps even obsolete half to reach the public, could not be more wrong. In fact, radio advertising is affordable and has proven to be the most effective way to deliver targeted advertising messages to an audience.

Public-potential customers

In the U.S., about 95% of people listen to the radio on a weekly basis. People wake up the radio in the morning, listening to the radio on the way to and from work, I feel it, while on the job, and can stay up to hear the late night talk show.

Radio shows, morning shows, shock jocks, and listener call-in shows all provide a huge audience base for you to advertise your product or service.

Targeting Your Audience

In addition to the magnitude of the potential customer base, the radio advertising provides an effective way to specifically target the main audience. Each station radio appeal on population only. Some radio stations are liberal, some conservative. There are religious stations, stations for children, and sports stations. This natural division of interests in specific groups of listeners makes the radio the primary means to selectively target your base from the consumer.

Not only different consumer groups divided by the station, but the days of listening, as well. It 's been shown that most adults listen to the radio and from work, while younger listeners are more often tuned during the afternoon, after school. This means that if your company offers sports facilities for children, then you can choose to advertise to 4:30 pm, the stations of the children and sports stations.
Budget

The radio is actually an extremely convenient for you to advertise your business on. Radio spots may require a budget of less than advertising in newspapers and magazines. In addition, radio ads may be more like the ads biggest competitor, since there is no cost to compete visually with them, as with television ads.

Effectiveness

Perhaps the biggest advantage of using radio advertising is the effectiveness of ads on the audience. Radio is perceived as the most intimate of advertising media, because people are often alone when listening to the radio, such as when driving to and from work.

Also, people usually tend to develop a personal relationship with their favorite stations and programs, rather than television. As a result, people have been found to be more accept radio announcements that of any other type of advertising media. This intimacy provides the opportunity for more personal contact with consumers, and to arouse emotions in the listener that if all goes well, the possibility of a sale .......