Customer Service Coaching Tip - Excess is a good thing especially if you Desire Business Success

For many, the word excess suggests negative behaviors from unhealthy eating to playing video games. However, the excess word is good when it comes to providing exceptional customer service by making every customer experience a tremendous success.

Robin Crow said: Your success in any business will always be directly proportional to your ability to consistently exceed the expectations of your customers. Excess, going beyond the norm, will separate you from your competitors and will help you build raving fans.

How do you know if you are offering customer service in excess? This starts in the exploration stage, when you continually keep in touch with potential customers, providing value-added information. Referral sending articles, are giving behaviors that exceed the expectations of your potential customers. Customer Service Coaching Tip: By providing excessive attention to your qualified prospects can shorten the sales cycle normal.

After the prospects become customers, you must continue to bring value added "touch" your customers. Letting them know of new services and providing them with a special offer is a way that exceeds their expectations. Customer Service Coaching Tip: Loyal customers are more profitable for the bottom line than seeking new customers.

Unfortunately, what happens is that many companies fail to retain existing customers. They are so busy chasing new business that they forget to build loyal customers. All this activity creates a negative drain on the bottom line, even when you post new sales.

Research by Bain & Company suggests that the average losses of 10% to 15% of its customers every year. Only by maintaining the 5% of these customers will have lost 25% to 100% for the positive impact your profitability.

Yes, the excess is a good thing when it comes to customer service. Maybe it's time to evaluate your customer service strategies and see where you can become excessive. For over-loyal customers are always good things ....