General Tips on advertising

In advertising, the psychological effects are more important than physiological - ie as a "psychological" has the power to influence the mind in general, the latter with the visual impact is recorded only from the eyes and absorbed the "effects pictorial ". These should primarily affect only the advertised item and not, as sometimes happens, they have nothing or very little to do with, and can therefore be "a dead loss," the effect it should have. Not to mention, that too many different "pictures off the name of the products advertised. The importance of the psychological effect it must be emphasized, not only the presentation of advertising in" good taste ", but making it more attractive and appealing, that is something that satisfies everyone.

It should contain nothing that "distracting" visual images that bring the actual item advertising (and its name) in the second floor, with a consequent impact "weak" on the display. It also contains some of its value, its general activities and, if it's well known for a long time - its emphasis on tradition included. Emphasis "Obviously exaggerated" its as effective (as applicable to some - mainly aimed at use for women) - can often have the opposite effect, as every woman is not just to react to the promise of beauty, but also the quality and the health of the product.

It 's also worth noting that the "beauty" in an advertisement is more attractive to both sexes, then stressing the mechanical performance, etc. The simulated speed, in harmony with the background right to elegant car, for example, has more power of "attraction" that stress on the mechanical performance and assembly and composition, which is only mechanically minded men.

Products for every day needs are more difficult to advertise successfully - at least so it seems! How about an attractive person holding or selling the product and simply, but expertly indicating the relative strengths and advantages, focusing on the item in hand and his name, rather than tell a story behind a photo of distracting background, both off the total effects the voice, which can lead to: "the time of the advertisement ends and all its contents have been noted off", the name of the product has gone almost unnoticed. With the words, you should also be taken into account, what class of people - if not all - are addressed in the product for sale. The most expensive and luxurious product, the "superior" or more "educated" should be the accompanying comments and simplest expression common place for the ordinary, everyday items intended for consumption in the general public.

In all advertising, like all his goods advertised - is a motto with the best results for effect and continuity: Honesty is the best policy!