How To Write A Smooth Flowing Sales Letter that produces profitable results

Here's the scenario: Your company has made the final cut and you and your partner are planning to make the presentation to the Big buying commission. Close the deal and the two of you split a high commission of five digits, with a significant residual income for the duration of the contract.

There is no doubt about it, you and your partner are going to spend a considerable amount of time to prepare, organize and try your submission. We'll be sure to cover all the key benefits and give you more time and attention to those features and benefits of particular importance to your potential customer. And because you were told that each presenter will be given exactly 90 minutes, take the trouble to see that you have a well-organized presentation, where each point quickly and smoothly transition to the next.

How to make the flow of copy so that more people will read it

Here's my point: if you want your direct mail program to be successful you will be sure to put forth the effort the same on every sales letter you write. (After all, might well have been a sales letter that sparked the initial request to the prospective client and ultimately led to the Big Presentation.)

And just like the Big Presentation, you should pay particular attention to any point in your sales letter quickly and transitions to the next. Why a sales letter that has an easy and natural flow is more likely to get read and acted.

Give your thoughts and ideas expressed in the letter of a steady and easy it can be as simple as starting a sentence with "and" or "well". Here's an example from my own files:

"Ouch! Renewal lease property in a tight market can be painful. And let's face it, we both know that's the kind of market we are right now.

"So, what do you do?

"You just take a deep breath, pull out your pen and" re-up "at higher rates? Maybe. And maybe not. But one thing is certain ..."

Notice how the ideas in each sentence and sentence fragment is logically connected to each other - and the easy flow of thoughts from one point to another?

In addition to single word transitions as "so" and "and" there are a number of excellent transitional phrases that can be used very effectively. A couple of my favorites are "What is more" and "more important". These phrases can be very helpful when you want to move from benefit to benefit. Here's an example of both, once again, from my own files:

"Years of experience have brought skills, abilities, skills - or as you and I might call it - only" .. Plain ol 'intelligence' The "intelligence" that allow us to know what questions to ask and, after listening carefully to your answers, quickly determine how bar code technology can benefit your company.

"What's more, in a short time, we'll give you a good idea of ​​how much of an investment in the system will require well as speed -. And how substantial - the repayment will be (Most bar code systems pay. for themselves in a year or less).

"The most important thing when you are dealing with experts BCI ..."

Other excellent transitional phrases are: "Best of all, ...
"What does this mean for you?
"That's why ...
"The result?
"This is where you insert into _______
"So remember, ...
"It's not all!
"These are just some of ...
"But there's still more."

Put these tips and pointers to work, and your presentations "on paper" are sure to have a steady and easy to keep your prospects reading, and ultimately pays out for you in the most profitable results.

Ernest Nicastro ...