Wednesday, August 29, 2012

Advertising, Marketing and Custom Music Production Jingles


Advertising in today's economy has and continues to raise many eyebrows. Many would be small business owners are often submerged in what they see as marketing abyss concrete answers and representatives, all with their hands in an attempt to take action. "Everyone" seems to have the answer and the answer somehow always revolves around their product or service. So where small businesses, large enterprises and for this, go for the effective marketing campaigns - those in which the yield is significantly higher than the cost of advertising? So many of today's businesses struggle to find the right kind of marketing in the right area just to keep a halfway decent ROI.

Let's face it, is a different ball game out there and the rules have changed. Are you aware that in 1950, for example, 66% of shoppers were considered loyal. You know what that figure is today - barely makes two digits. So with this knowledge, where does that leave you and your company? Some might think negatively, while others may see this as a positive factor and you can too.

The fact is, is that you can have a significant impact and that, if you employ some rules in your advertising. Let's look at some key concepts that will keep you ahead of your competition. Rule # 1 Your ad absolutely must look different in order to capture the attention of the buyer. The vast majority of buyers pass legitimate businesses day in and day out, but their review is overwhelming "I've never noticed." Rule # 2 does not justify the price 'offer - There will always be competitors who will lower their price more than yours, then what will you do? Rule # 3 Say the name of the company and phone number 3 times in your ad media does not magically make the phone ring. Rule # 4 You can not cut the quality of your production in order to gain more air time and I think this will create a greater impact. In fact, probably will cost more than if I had spent more for a quality production in the first place. Rule No. 5 points of quality.

We realize the value in a well thought out and placed on quality. Great sound and radio commercials to produce significantly higher than radio or cable rep is luring, but bad advice have their in-house voice over and create a non-impact type of production and not differentiating spot with off the production music bookshelf. It just does not happen. Production of quality costs more, but in the end almost always produces an increase in sales that far exceeds production at low cost and tired most of the time, gives you the ROI you are looking for.

The creation of a spot for radio and TV may seem intimidating, but actually if you go with a quality company to produce your place, you will see a greater ROI, increased sales increase overall, and will connect with the buyer, and with 98% of buyers who buy from those who think first, you will undoubtedly be the front runner in your market! ...

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