Testimonials direct mail response rates Boost in Business-to-Business Sales Letters

Correct me if I'm wrong, but there's nothing more powerful in a business-to-business sales letter of a testimonial from a credible person in the peer group of your prospect.

Testimonials are important because they can not say what. If you say, you're proud. If a satisfied customer is said, are applauding. Here are some tips on using evidence to make your sales letter more plausible plots - and profitable.

1. Do not write your own review

I have a standing policy not to write testimonials for others to sign. I do not put words in my mouth for a client. This is because they have a real testimony to their authentic sound that you can not play with your pen. The only change I make to the evidence is to correct typos and grammatical errors that would otherwise embarrass the person making the testimonial.

2. Giving testimony in full

There may actually be a JK in Wyoming, but I do not know him, and even your prospects. Your stories bring more credibility when they are attributed to a person by name and job title of the person and society. Prospects check up on us direct mail marketing, you know. I recently got a contract with a customer, before you retain my services, visited my page on-line testimonials, links clicked on a business, and asked to speak to the person who gave the testimonial.

3. Fulfill your testimony with your target audience

Ideally, you should have an arsenal of evidence at your disposal for any kind of tactics and target audience. The best sales letters use examples that match the challenge of business industry and job title of perspective. Collect testimonials about the product quality, customer service, responsiveness, professionalism, value for money and so on. Then choose the testimonial that corresponds to the proposed sale, offer and audience.

For example, the best testimonial to be used when targeting dentists who purchase continuing education courses online is one from a dentist from the city of your prospect (or state or province) which was extremely pleased with the purchase on-line continuing education courses from you.

4. Ask for permission

Needless to say, in English, that means I'm about to say. Always obtain written permission from your clients and providers use their testimonies, sales letters and online collateral.

5. Turn compliments testimonials

It is not necessary to solicit testimonials if your customers regularly say or write nice things about you, which I imagine is the case. Just ask their permission to quote what they said....