Google AdWords Strategies

I was driving down the road the other day and saw a billboard. A large billboard. Such a great practically eclipsed the sun! And 'advertised a sunny holiday destination and as I looked at that picture I was taken away in an instant my mind to a beach with waves lapping.

Then I had to laugh, because almost immediately after the bill came a little. Not only smaller ... very small. I do not remember what they advertised, but the disparity between the two increased the importance of the holiday and kept to a minimum (in my mind, at least) the message of the second.

It made me think of the internet and internet marketing. Internet is the "great equalizer" in that it allows every company - small or large - potentially reaching the general public purchase in the same way. Theoretically, the small "mom-and-pop shop" and a giant corporation has the same amount of real estate, computer screen, to make their pitch. If you are closer to the store of mom-and-pop you to the corporation, here are some ideas to help you get your name out there. After all, no matter what size you start, it's just one sale after another that will keep you in business!

Google AdWords is a great way to do it, for the same reason: the one-man-show (! O, one-woman show) has the same amount of space as an AdWord meganational companies like GE and GM.

These ads are 4 popular lines. The top line is the title, there are two central lines, and the fourth line is the URL. Every single component is the same. Unfortunately, too many companies use the same-old approach when writing AdWords ads.

Here are some great ideas to help AdWords fly off the screen and shake your prospects for the shoulders and say "hey, go to this site!"

Title line

Ask a question in the title line and not answered in the middle of two lines. Instead, simply encourage your prospect to visit your site for more information. (For example: "Do you want to earn more money without working hard?")

Remember the principle of AIDA (Attention, Interest, Decision, Action) and get your prospect's attention with the title). Be shocking, outrageous, and endearing.

Body Text

Write what you mean, then work on shortening it. Do not try to shorten your first ad. Do not waste words. Every word is precious. Be sure to use the power words and phrases short and readable. Write a series of ideas down and have a few friends to choose their favorite.

During your ad, use powerful, motivating words like "free", "fast" and "new. Hurry" (For example, "for a limited time, you can get this free downloadable solution to your computer immediately!" Tease your perspectives with the words "more information".

In this section you must use the interest and the sale of shares of the decision in writing AIDA format.

URL

Do not forget your URL! Harness the power of AdWords fourth line. If you do not have a URL that talks about your business, consider purchasing one. Preferably, purchase a URL that shows how you will provide a solution ... not highlight the problem. (For example, "[http://www.DownloadMoneyMakingIdeasNow.com]")

Use a smart URL to help people to take action and click on your site.

A large AdWords ad could look like this:

Want to earn huge cash online? Quit your job. Do not waste time commuting. Live free! [Http :/ / www.work-From-Home-Success.com]

Another might look like this:

Do not click on this site. We want serious investors. No window-shopping. [Http :/ / www.Double-Your-Money-In-One-Year.com]

Enjoy the same size as the program of the multinationals. Be smart and bold, and convincing customers to your site!

Copyright (c) 2006 Diane Hughes ......