Information overload of customers - Are You Losing Control?

It 's exciting when a company is growing and gaining market share. It 's also a major headache. Along with growth comes a host of new challenges and unforeseen problems. It 'was the same for a friend of mine some years ago. Its business was taking off and has been involved in several new projects. When he was away at a business conference has just happened to call you back to his assistant and as they were talking and she was searching for information for him has found 300 new sheets of lead sitting in a pile to be shredded.

As he started looking through them he realized that there was new evidence that their activities had spent time and money to build and somehow had inadvertently ended up on the pole "to cut". And 'this same type of thing happens in your company? Scary thought is not it?

As your business grows it becomes increasingly difficult to keep track of information and data. In particular, information about customers. When you add the personal challenges become even greater. These staff do not have the basic knowledge that you or your employees can have the original.

Here are some signs that you might get an overload of information:

You find yourself apologizing to customers more often for oversights.

You spend more time putting out fires that could have been avoided.

Do you realize (after the fact) that it is losing up-sell and cross-selling opportunities.

She seems to have more customers "problem" that take an inordinate amount of time in the service.

Regular customers are no longer come back and do not know why.

If you find yourself nodding your head, you could get information overload. Do not worry, there is a terminal (usually). It just means that you are going to have to make some changes in your customer and technical philosophy. You're going to have to start implementing some better customer information systems, such as contact management software or a full customer relationship management) and you're going to have to get your people to buy into the system to make it work for you. There are a lot of solutions out there, but they are only as good as the people using them.

Even the best system will fail if not used correctly or if it is ignored. So the key is to involve them in solving the problem so that you can buy in the solution together .......