Tuesday, August 14, 2012

Social Networking Versus Search Engine Optimization - which drives more traffic to your website?


Social networking, such as search engine optimization, is a great way to improve the ranking of the site and also to guide visitors to your site. Have visitors to your site is desirable to most people and the reasons vary, such as: development of a list, direct product sales, increase product knowledge, etc.

Social Networking

Social networking involves entering an online community, being an active member of this community, building a level of trust and inviting others directly or indirectly, to your site. When you attract visitors by way of social networking, you must be very careful about appearing to be sold to people there. This could be considered rude and could get banned from the site. This is all part of social networking than the search engines driving traffic to your site.

No, you need to make friends, demonstrate your value to the community and then people will naturally be curious to know your own web pages. This is the best way to drive traffic because people are willingly wanting to visit the site. Moreover, the social networking sites are usually highly ranked in search engines so that all links leaving around a social site will link to your site from the highly ranked pages. This will improve your site ranking in search engines.

Search Engine Optimization

Making Search Engine Optimization involves the development of your website so that search engines the high position in search results for certain keywords. This is usually not included to make your site user easier because search engines know user friendly man on the moon.

However, this is changing with new semantic search engine and algorithms that are coming into use. Soon the search engines will be able to tell if the site is user friendly, and if it is a BS site or a site that contains useful information.

Gone are the days of launching a site and put a lot of keywords scattered throughout the page and not worry if it makes sense to human readers or not. People who do this are only interested in getting clicks on their pages monitored by those in a hurry to leave!

Ok, now you have a general view of social networking compared to search engines. He has one excludes the other? No, they both work together to increase site traffic and site ranking in search engines. This is all benefit through increased visitors to your site. And the bottom line is selling! Unless the Internet is just a hobby, and that is fine too, but most people build sites to make money, directly or indirectly. So, all the above techniques are good for your site, all work together. Balance is essential, both to work on Search Engine Optimization and Social Networking .......

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