Captain of Company unforgettable

Monterrey, Mexico .- The first captains of the most emblematic of Monterrey had different beginnings to current business leaders. His beginnings were modest and learned, on the march, the operation of commercial stores.

This started in the business world Don Francisco G. Sada Muguerza who at 14 RegioNegocios Anniversary, The Journal of Operators of Monterrey, we remember with admiration.

HARD WORK

PHYSICAL AND MENTAL

Just go through the huge Cuauhtemoc Brewery Gardens to find the majestic trees that it G. Francis Sada helped plant and hundreds of others who stood in farms, at his residence and his country house.

But it was the most emblematic companies he helped found that factory activity represent your business: Cuauhtemoc Brewery, which held shares since 1891 and which came two years later to be the general manager that drive it.

The Iron and Steel Foundry Monterrey Monterrey in 1900 and Glass, at the beginning of last century.

Cover Figure corresponds to 1900, when he took photographs of the first Board of Directors as flagship company closed its doors in 1986 and since the early seventies it was owned by the government.

Neolonesa Father of prominent businessmen and uncle Eugenio Garza Sada, Francisco G. Muguerza Sada born in 1856 in Monterrey and at 17 moved to Matamoros, Tamaulipas, to work in the firm of Don Francisco Armendáiz, then the largest importer of goods from the region. It is up to Sada Muguerza be in charge of imports for five years.

Was noted for his dedication to work and the business owner, of Spanish origin, hired young people who emigrated from Spain, but the preference was for the young Monterrey.

Matamoros became the most important commercial point of view of the time the Civil War which was U.S. territory from 1861 to 1865. It was a commercial boom for the region and a trade school record for any young. Sada Muguerza worked there from 1873 to 1878.

Requested by the Trading House J. Gonzalez Trevino brothers, emigrated to the city of Chihuahua, where he accepted the challenge of turning vacant land into a true agricultural county buildings, machinery of the time and even a sugar factory.

In the first wave, agriculture, the world economy entered the second wave, the factories, to push people to economic development.

Two years he worked for Don Lorenzo González Treviño and then migrated to the city of Saltillo, Coahuila.

THE GREAT CHALLENGE

Cuauhtemoc Brewery

the death of his father, Francisco Sada, Francisco G. Muguerza Sada took his place in the Cuauhtemoc Brewery in 1891 as a Commissioner.

Although the move within the company's first date of September 1984, Sada Muguerza began working as a manager one month before and a year before, in 1893, won the first product introduction of beer in the city of Saltillo.

During that time he had liquidated the business in Saltillo to take over fully, management and leadership of Cuauhtemoc Brewery. Four years ago the company started with a capital of 150 thousand pesos and a monthly production of 45 000 bottles. Don Francisco G. Sada had only two trusted employees Don Eutimio Lopez, manager of accounting and Don Manuel Lira, the skimmer or the human resources at the present time.

It was hard the parcel. The beer was not a product of high demand, only a few foreigners and the raw material consumed scarce. But it was the perseverance and hard work, adeveras, which brought forward to the company.

TWO BIG

TWO GENERATIONS

Important point for the sale of the products of the brewery was advertising. That department was transverse to the survival of the company. And in that department came a young man of barely 17 years: Manuel L. Barragan Escamilla.

Muguerza Sada gave him the opportunity to young Barragán, as they had given him long ago in Matamoros, Tamaulipas.

Barragan came early and learned mealtimes learned shorthand and advertise a Business Academy in the United States, via email.

Sada Muguerza soon saw the young wood that eventually Barragán became one of the largest industrial humanists had in Nuevo Leon and another biography of memory abound in detail. It is also available in issue 78 September 2002 will soon be available in PDF.

THE BIG GOODBYE TO AN

rancisco G. Muguerza Sada was in life an example for all: hard worker, polite and stately spirit was admired from the highest to the most modest social worker.

At 88, at 8:45 pm on Saturday March 31, 1945, Francisco G. Sada Muguerza died at his home, surrounded by his children and left a trail of hard work that is still reflected in the factories deans of Monterrey.

Company A Captain who left a legacy for future generations to continue their work and that the name of Monterrey projected worldwide.

No doubt, Francisco G. Muguerza Sada is the cornerstone of most representative industrial families of Monterrey starting as an employee in a business outside of Monterrey House and leaving at his death, huge factories difficult to match.

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