How to market your internet business on a shoestring budget

To get the best of these methods, you must:

• Locate your market. Be sure to have a "goal." Do not try to market to everyone.

• Promote consistent. Leave a promotion scheme or daily, weekly and monthly.

• Keep track of your progress. Try different ads. Keep track of your marketing plans and which method is most effective.

Effective Web site

I put this first, because even if you get thousands of visitors to your site, if it is not easy to navigate, does not look attractive, and it is unclear in its purpose, you will not have any sales or repeat visits. What you need is:

• A headline that immediately grabs the attention of visitors

• A description or sales letter that says (in easy words, understanding) of what your site is about

• Easy navigation. Your visitors should be able to look at your site with ease.

Request your order or the action you want the visitor to do.

• Contact information. Make it easy for people to contact you.

Seekers

If you wish to appear on the lists, here are some important things to do first:

• Have a title that clearly states the benefits of your site that contain any of your keywords.

• "description" meta tag should describe exactly what your site is about, using your main keywords.

• The "keywords" meta tag, all keywords that someone might search to find your site.

• The first paragraph should also contain a description of your site as an introduction to using more of your keywords on your prayers. Be sure not to repeat the same keywords in all your descriptions more than five times.

• Introduce yourself to major search engines manually (do not use automated software because all browsers have different requirements.)

Opt for a newsletter - capture names and email addresses on your website for your newsletter, to send updates, tips, competitions. to your customers. Always offer something free in exchange for their email addresses.

Writing Articles - Write articles about your area of ​​expertise, send announcements to lists of articles, e-zine publishers in your niche market. Put the article in your website, enriches your keywords with your article and send it to the search engines.

Classified Ads in AOL and Yahoo

• These are the top ranked e-mail on the Web Create an appealing title for your listing. You can send up to 10 ads. Create each ad with a different owner or send it to a different category list.

• Use a follow-up autoresponders to create follow-up messages for your answers - track is almost never enough for internet marketers who are easily distracted or too busy with other things.

• Change the title of your ad every 24 hours, then the ad to remain at the top of the list.

• Keep track of your ads, to see how many hits each of them receives, then change the ad until you have a winner - then you can move into paid advertising.

The free ads in e-zines - Here's another way to test your marketing ads.

Send to e-zines that accept free ads in exchange for subscribing to your e-zine. Here's an example:

Subscribe to e-zines 21 of your target market - try to go for those that are published weekly or biweekly.

• Keep track of each message you send - some will take a while to post your ad because they may have previously announced to send.

• Once you have found these e-zines that give a good answer, then you can use them again in the future.

• Your next step is to advertise in e-zines at low cost.

Participate in discussion forums.

• Find a forum that your target market visit.

• Provides friendly advice (do not advertise), ask questions, provide useful information, especially keep the attitude of helping others, this will give better results and you make friends too.

• Send an email signature at the end of each message, giving your name, your business name, website address, e-mail. The forum visitors know where to look, if you want to know more about you.

If you implement these methods on a consistent basis, you will definitely see an increase in traffic to your website.

Roberto Cóceres

www.robertococeres.mycoastalsystem.com